Ocean Basket has been announced as an associate sponsor for the Delicious International Food and Music Festival to be hosted on October 5th and 6th 2013 in Kyalami, Johannesburg. JHB.
South Africa’s favourite seafood restaurant will place special profile at the event around their soon to be re-launched Sushi Menu. The brand will proudly host chef Pepi Anevski, winner of the World Sushi Cup 2013 at the two day music and food extravaganza.
With select chefs having recently returned from an extensive Sushi making training trip to Japan; Ocean Basket will soon be rolling out a world class sushi experience on a national level. The Delicious festival provides the ideal opportunity to gain solid exposure into the lifestyle market by introducing the first ever “Pop Up Sushi Bar” for Ocean Basket.
“Ocean Basket is an integral food offering in the South African market. We have introduced sushi to wider audiences, and we’re in the process of upgrading this offering to consumers. At Delicious we will be able to share our sushi with audiences, and showcase our improved sushi skills” notes Nana Lloyd, Head of Marketing.
Macedonian born Pepi Anevski recently took top honours at the World Sushi Cup 2013 and has trained with some of the Ocean Basket chefs on their recent trip to Japan. He will attend the event to showcase his supreme sushi skills and will help entrench Ocean Basket as a world class sushi restaurant to the attending audience.
Local Sushi Chef, Sam Moima will also play host at the festival. Born in Limpopo, Sam joined Ocean Basket in 2005 as a waiter and has subsequently worked his way up to become one of Ocean Basket’s top Sushi Chefs. Sam recently trained with Pepi in Japan with and was able to increase his sushi skill set and expertise, which he will impart to other local chefs.
“We are exceptionally proud to host Pepi as part of the show as he has played an important role in our new sushi offerings. We are equally proud to place focus on one of our own.” Adds Lloyd. “Allowing staff the opportunity to grow, develop and ultimately train with one of the world’s best chefs, is core to our family ethos”.
A food well suited to the lifestyle event, the craving for sushi will be easily satisfied with the Ocean Basket Pop Up Sushi store. Visitors will indulge in a first class sushi take-way experience and have an exhilarating opportunity to see Pepi and Sam at work.
Ocean Basket will be promoting their attendance in all Gauteng stores as well as with ticket giveaways across social media networks. In-store posters, flyers into the billfold and creative cherry board talkers will also promote the event to the customer base.
Ocean Basket has always seen involvement in community events as essential and true to the ‘family kitchen experience’ that the brand promotes. Delicious allows the restaurant franchise an opportunity to enhance its key offering.
Delicious is an uber-trendy two-day food and music festival to be staged at the Blue Hills Equestrian Estate in Kyalami, Johannesburg.